The FITCHUG® genesis was simply a dropped $50.00 water bottle hitting the asphalt in a parking lot. That perfect water bottle with hard to source stickers was dented & scratched!

[Ever drop a cell phone and crack the screen - Yep, same feels!]

Looking for a solution, there just wasn't any custom looking BOTTLEGEAR™ out there with serious engineering or design put into it.

So we built a better mouse trap, filed for multiple Patents and hit the gas. 

Now you can customize and add your own style to most any 32oz, 40oz & 64oz water bottle. Reducing damage and having a bottle not look like every other bottle out there is a bonus.

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later, after launching the original FITCHUG® 40oz bottle and XTREME BOTTLEGEAR™ we launched our Pro Series bottles & BOTTLEGEAR™. 

• 32oz & 40oz bottles are everywhere but they lacked that WOW factor and drop protection.

• Smaller water bottles didn't address those with Hi-Volume hydration needs. So offering a 64oz size with custom BOTTLEGEAR™ was a no-brainer.

• Luxury has a place in any market. From German or Italian exotic cars down to a top selling pair of shoes. A select group of people simply want the best, so we created our premium Lux-Bottle line.

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1. We didn't make & sell yet another plastic hydration bottle. Insulated stainless bottles hold temps better, they help water to taste better, they look better and simply out perform plastic bottles. 

2. We didn't create a bottle that was like other bottles because we knew many of you didn't want to purchase another outdated bottle.

3. We didn't make a bottle that didn't have a chance of outlasting your passion for buying it.

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1. We launched our BOTTLEGEAR™ allowing existing bottle owners to protect their current bottles, customize color combos to their favorite team or create a personalized design.

2. Created a Luxury line of bottles for those who want the very best in looks and quality.

3. Made sure every bottle we sell has our Patented bottle protection included.

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